Will You Brand Your Blog?

Will You Brand Your Blog?

To brand your blog means to define its essence.  The design…the tone…the colors…the logo…its images…and more.

The most important blogging decision you make should be what you will be offering your readers and how you will communicate that.  It is all a part of your branding.  Do this correctly, and your blog will come to your reader's mind when she thinks of something in your area of expertise.  It's sorta like how I think of Nordstrom or Bloomingdales first when I want to purchase a dress to wear to my brother's wedding. Or how I think of Casa Orozco Restuarant when I have a craving for Mexican cuisine.  See how we think of different brands?

Now, don't think that our small or brand new blogs are in competition with the established brands.  We are not competing with them.  We will create our own position in the mind of our readers.   But we can take some lessons from the big blogs:

1.  Determine Your Message

Think about what message you want to convey to your readers and write it out.  You will develop it along the way but it is good to start with some idea.  The message can be "Simple business building activities".

Brainstorm all of the things you are passionate about writing on.  For me, it would be blogging, marketing, mindset, and motivation.  I considered all of the things that I learned on all of those topics, my viewpoint on those topics and identified lessons that I want to share with my readers.  

What overall image would you want the readers to have of you and your blog?  

2.  Create Your Brand

Now, don't think that just getting clear on your message is creating your brand.  It is a great start.  But you still have decisions to make.  It may help to start with the end in mind.  What do you want to convey to your readers?

3.  Be Consistent

Every element of your blog communicates a message–what your blog communicates to the mind of your reader.  You'll be more effective if all of those elements are consistent with the message you are attempting to send.   If your blog sends mixed messages, your readers become confused or untrustful.   What impression would you have about my blog, where I write posts about the components of building a business, had hard rock videos posted all over it?

Know what your message is from start to finish and ensure that all of your posts, images, email, design, etc. are all consistent with that message.  It all contributes to your brand.

4.  Create fans

When you engage people, you will win them over and they will become fans.  They are people–assist them.  This stands out and they will tell others about you.

The following content is curated from Louise Myer of Visual Social Media:

Are you making these branding mistakes?

Small business or large – you need a memorable brand. You’ve either worked hard to create one, or are in the process of it, so avoid the brand-killers on this infographic!


Now, go expose your blog all over the place to drill your brand into people's heads 🙂



About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Hi Rachel ,
    nice to see you back.
    I like your Info graphic it is really
    good and shows all we need to do to
    brand our blog. Thank you for this helpful
    suggestions and reminders.

    • Hi Erika,

      Good to ‘see’ you!  I have been super busy with a corporate client and neglected my blog.  Now, I can hear crickets on it LOL.

      There is some controversy about whether we need to brand our blogs (or even ourselves), but I personally believe that clearer we are, the better the right people find us.

  2. Thanks for the excellent advice Rachel!

    As I’m reading your very informative post,
    it dawned on me, no matter what or how we do
    whatever it is, we do on or offline,we are in fact, not only creating,
    but reinforcing our brand, in our target audiences mind.

    So whether we think or realize it or not, our brand is being reinforced
    by our actions! Good or bad. Great post!

    And thanks for sharing so many practical ideas!
    Mark recently posted…How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part NineMy Profile

    • Hi Mark,

      I agree with you.  I often need to refer back to my notes from the time period when I worked with a branding coach…constantly revising.  I sorta figured out by now that I am such a Rennaisance Woman 🙂

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