Understand Your Target Customer

Understand Your Target Customer

target2Are you familiar with the wonderful people who are going to hang out at your blog?   These people are also known as your target demographic, target audience, or target market.  I like to simply call them the nice people who are positioned to send me money.

For bloggers, who these people are may not be obvious immediately.  Perhpas you are not out to build a business empire with your blog. You may be more interested in getting a lot of eyes on your thoughts and insights. Whether the blog earns you money is a side benefit.

Some of you are definitely out to build an empire.Your goal is to have lots of people coming around to buy what you are selling.

Here is what both groups of people must do to earn some money with your blog:  

  1. Your target demographic has to find you.
  2. They have to like you.
  3. They have to have some money to send you.

So. Who is likely to fit into this category?

First, consider the type of blog you have. Is it a platform for a larger business? Are you blogging in order to build a reputation as an expert in some other field? Are you blogging to share your opinion on a topic?  Is the purpose to showcase the awesome things you do, such as gardening, photography or knitted dog sweaters?

All of these types of blogging have markets. None of those markets are likely to cross paths anytime soon.

Think about who you want to attract to your blog. It helps to imagine your perfect blog commenter. Close your eyes or get out pen and paper and think about every single detail that you know about your perfect reader:

  • Where do they live? (Both geographically and what their place is like.)
  • What do they do for a living?
  • How much money do they earn?
  • Do they have children? Boys or girls?
  • Did they go to college? Have any particular educational background?
  • Are they just out of school?
  • Have they recently married or divorced?
  • Are they happy in their job prospects?

Once you know who your perfect customer is, you know what they want and need. You know what is important to them. And when you know what is important to them, you can determine how to speak to them. You know what it is about you and your blog that you should play up in your writing so they will be more inclined to come around.

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Great information Rachel. So many people forget when they start and online business and want to make money at it that they need to target people who have money to spend! Really enjoying your posts and have booked marked you so I don't miss any in the future.

    Helen Willsher recently posted…The 10 Universal Principles Of SuccessMy Profile

  2. This is probably the most important thing that everyone needs to focus on. Thank you Rachel!

  3. Helen and Emi said it all but I have to tell you I love "the nice people who are positioned to send me money"!  Great post, Rachel!

    Agnes Knowles recently posted…What Could I Possibly Blog About?, Part 3My Profile

    • Thank you Agnes ๐Ÿ™‚ย  Interestingly, I do very little marketing online as my offline business has been keeping me very busy.

  4. I see this challenge all the time – business owners trying to talk to everyone. It is difficult for them to understand why having a target market is not only easier but also more profitable. And it doesn't mean you can't serve people outside your target.

    Then you still want to dig deeper and identify your ideal client.

    I hope your post helps a lot of people conquer this hurdle.


    Dr. Linette Montae recently posted…Tailor your steps and stop flying by the seat of your pantsMy Profile

    • Thanks Linette.ย  I like the saying “when you are marketing to everyone, you are marketing to no one”.

  5. Great questions to ask! I have changed my target audience over the past couple of years because I was trying to convince a certain group of people that money is not bad, and they should invest in their businesses. After banging my head against that wall for some time, I realized it wasn't my purpose to be their messenger (thanks to my new fingerprint purpose formula). So…I can finally work with people who value investing time, energy, and even money in themselves and the betterment of their businesses. It is a MUCh better place to be! ๐Ÿ™‚

    Amethyst recently posted…Why I’d Rather Speak to Large GroupsMy Profile

    • I have discovered that the hard way also Amethyst.ย  I want to work with the people who are looking for me and who believe in investing in themselves.

  6. I am clipping this for reference, really useful information!

  7. I am still finding my feet as a fiction blogger, so found this post very helpful!

  8. Charlie Holles :

    I know I am still guilty of not being targeted enough in my marketing even though what I do is pretty targeted by its nature.

    Your final list gave me some food for thought, thank you.

    • Hi Charlie,

      Just looking at the name of your site, I agree that you target is probably clear.ย  Thanks for visiting!

  9. Rachel,

    Love your name for a target market!  Great tips.  I will use them as I refine my target market.  Loved your post.  Thanks for sharing.

  10. Excellent information and I will surely use this list of tips, prob over and over again, to figure out who I am talking to and help build my blog platform.

    Your blog post continue to supply me with great information.

    Thank you,


    • Thank you Evey.  Not only am I tweeking my target market, I find that many other entrepreneurs are also continuously doing so.  Sounds as though there are many people in transition.

  11. Keri Kight

    I just did something similar to this a few days ago, but I prefer your questions as they paint a better picture of the customer.  I'm still trying to figure out who my target audience is [bangs head on the wall].  I wish it was as easy as drawing it out of a hat, but I'm afraid it's not.  Where's a genie when you need one?  I'm going to use your questions and see what I can some up with. Thanks Rachel ๐Ÿ™‚

    Keri Kight recently posted…5 Ways to Start Your Day RightMy Profile

  12. Great posts, very good ideas. Thank you for the tips.
    Clotilde/Craftybegonia recently posted…Funmigurumi Cuddlers: Hallie the BearMy Profile


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