Are You Still Marketing?

Are You Still Marketing?

sale-sign-marketingPrimarily,  you are in the business of marketing your services. What you do or the services you deliver are secondary because if you have not set up a promotional system, you will soon be out of business and no one will have access to your offerings.  All successful entrepreneurs know this and focus on their promotions weekly.  
 
Entrepreneurs that do not have enough clients probably are not marketing enough or rather than using a system, they use a random approach.
 
Whether you work from your home or not, you must begin thinking like a marketer. This is where people become  fearful because they have a false belief that marketing equals shady sales tactics. If this is your belief, let’s get rid of that today.  Marketing today is about authentically and passionately letting as many people as possible know what you do and then offering them samples of it so they begin to trust in your ability to help them. Even brick and mortar businesses can do this by having a customer service and follow up system in place that builds relationships and repeat business. 
 
So how does a successful entrepreneur market?  They:
  1. Speak to their prospects in language that resonates with them. They do not focus on communicating how great their business is. They focus on communicating how much they understand their prospects problems and by creating products that give them the exact solutions they are seeking.  
  2. Listen carefully to their market to find out what their  prospects need and want first.  They then create products to deliver those results, rather than create products hoping that people will buy it.
  3. Create the outline of a product or program first, sell it and then create it once they know it will sell. Of course, this is not the case if you are selling a physical product; however, you can certainly survey people to see what they want and promise to offer it by a certain date, even if it is a physical product. You can even get them to pre-order at a discount. This prevents you from wasting your time creating program after program that does not. 
  4. Have a marketing plan in play by working from a yearly marketing calendar with several promotions so that they never go months without promoting and marketing.  
  5. Think big by setting sales goals and charging higher prices because they know they are delivering high value.
  6. Give more than expected; consequently, their customers are satisfied, refer others and give them repeat sales.
  7. Outsource because they cannot use their time performing tasks that are worth less per hour than what their time is worth.  Delegation is essential to your success. A virtual assistant or a marketing expert is an investment in your business–not just an expense.

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About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.

Comments

  1. Thank you for these great reminders. I am working on my marketing plan now and have finally begun outsourcing. It's a beautiful thing. 🙂

    • Isn’t outsourcing wonderful, Caroline? We have so many new opportunities and ideas and then realize that is jone one small problem with them–our plates are already very full and we just don’t have the time to pursue them. To go to the next level, we need to delegate.

  2. Dear Rachel,

    I love your tips, thank you! I also believe that if you believe in yourself and what you do, marketing comes naturally! That is, you won't hesitate to spread your goods, services, and presence all over the neighborhood, internet, and world because you truly believe that what you're doing is helpful and awesome.

    I tend to hesitate to market my blogs, even though I'm a professional blogger! I need to read your tips more closely 🙂

    Stay true to you,

    Laurie

    • Oh Laurie, please write a post on ‘natural’ marketing. It is not a natural process for me at one…but definitely a necessary one. After all, if we are not going to market our business, we might as well go get a job.

  3. Thank you for your advice Rachel. Awareness and flexibility is important if you are going to listen to your market and respond by providing what they need. So, allthough you may have a yearly plan you must have to be willing to tweak this as you go?

    Sue Bride recently posted…Content Curation AdvantagesMy Profile

    • Oh yes, I definitely tweak my yearly plan along the way Sue. Often. The monthly marking plan does not deviate much at all though.

  4. Benjamin Obiamiwe
    Twitter:
    :

    Thanks Rachel for yet another wonderful post on marketing. I especially agree with point number 4 about having a marketing plan to help with working through a yearly plan.

    • I learned the hard way Ben. I would take the time to create my marketing play; however, I was not transferring that information to a marketing calendar. I was missing things, feeling overwhelmed, procrastinating and falling behind on my plan.

  5. I am nominating you for a Liebster, and I hope that you will accept the nomination. You are very deserving of it. To find out the details, go tohttp://vmt-yourwritingcoach.blogspot.com/2013/09/receiving-liebster-award.html

    Vicki M. Taylor recently posted…Receiving the Liebster AwardMy Profile


  6. These are very sound and practical tips; thank you for sharing them Rachel. I agree that in order to be effective, marketing should really be all about catering to the needs of our audience. It should be about giving value first and positioning yourself as the best person or company to satisfy their needs and requirements.

    • I, too, believe in giving value first Stacey. I think that successful marketers gives value before even thinking about trying to “get” anything from the prospect. If we give value first, there is no “taking” at all. The prospect willingly buys from us because they see that there is something in it for them.

  7. Hello, Rachel! I agree with your article completely and I must outline the importance of the second idea referring to how a succesful entrepreneur markets. I have some friends that have started new businesses and, unfortunately, they do not understand why they should find out what their prospects need and then offer services that meet their needs. Most of them are too stiff and fixed on a particular idea of a product, ultimately resulting into failure. Thanks for the article, it was neat!

  8. Melanie -- Dallas Marketing :

    Working from home is being an entrepreneur. You have clients and potential clients so you need to run a marketing campaign to keep the orders coming. You can hire people to do some of the jobs for you. It can be problematic to neglect the marketing aspect of the business.

    • Sadly, plenty business owners often feel they have to choose between communicating in a way they dislike and not marketing themselves at all. As if business owners have to manipulate their prospective clients.

  9. Thanks for providing such a great information to us. Regarding to the marketign plan the points you mentioned on the post were very good and need to be discussed. I prefer to the communication part before startign any plan or concept for building.
    THANKS FOR YOUR POST.. KEEP GOING

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