It’s All About You

It’s All About You

about meIs your About Page getting the love it deserves? If not, it may be costing you money.  And this still isn't really all about you time.

Your About Page tends to be one of the highest-traffic pages on your website. Why? Because people are curious. They are curious about who you are. They are curious about your credentials. They are curious about your personality, or your business, or your location , or your personal background.

Sometimes it is because they are voyeurs laugh

More often it is because they are trying to figure out if you are relevant to them. Not "the best in the world" or "a guru". They simply want to see if you are relevant to them.

If you make products, they want to see if you are the kind of person who makes products for them. If you provide services, they want to see if you are the kind of person who would work well with them.

They do not care so much about your credentials or bragging rights. Of course, it helps to see that you are a Big Name Certified Coach; however, that is the icing on the cake. What they really want to see is that you have relevance to them and their needs.

So let's make just one change today to help them figure that out more easily.

Pretend you are a new customer, looking to buy that thing you sell. Actually picture a real customer in your mind if you have one you know personally, because it helps you take the "you" out and see through their eyes.

Now look at your About page. Does it sing to them? Does it make them feel like you are the person to buy from, or that you are the person to pay attention to or subscribe to, or whatever call to action you want them to take? You want your About Page to make them feel really good, because it is not about you in the end. It is about them. Showing people that you are the right seller for them.

Find one tiny improvement you could make to your page. Something that would take five minutes and do it today. If you cannot think of anything, look at a few other About Pages (not mine–it needs revising) and see what they are doing that makes you feel the warm and fuzzies.

Then make your about page one tiny bit better.  

When you created your About Page did you write it strategically or did you just fly by the seat of your pants?


P.S.  Watch this webinar to stay out of Facebook Jail.  Find out exactly what will get you in trouble with the Facebook police and why so that you do not make any silly mistakes

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Hmmmm….hadn't thought about that page, or being strategic, but I think I found your post just in time. Thanks, Rachel.

  2. The trouble with static pages, like one's "about" page, is that people tend to forget about them.  I update mine with some regularity, but I know I've been guilty of letting some of my other pages stagnate.  I should do something about that…

  3. Rachel,

    I've updated my "About" page a couple of times, but I appreciate your encouragement to do it again soon! Thank you!

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