Is Your Business Equipped for a Disaster?

build-amdSome say that the money is in the list. No wonder so many of the best marketers place a lot of their attention on building their email lists.

No list = NO prospects, NO sales, NO growth.

A list is vital.

Even emergency response teams rely on a list. Ay an explosion happens. Emergency personnel and local government go to their list—activating their networks for extra responders, extra blood units, extra volunteers and a triage center setup in the city. I am sure that you have experienced your share of emergencies. An ill child, a flat tire, a stalled vehicle/ Didn’t you go to your personal list or network for help?

Well your business is the same! When you have a message that people need to hear, content that needs to be shared, an offer that you want to spread, you refer to your list. It does not matter what you call it:

  • List-building
  • Database growth
  • Prospecting
  • Lead generation
  • Putting rears in seats

The fact of the matter is if you do not have anyone listening to your message, seeing your offers, sharing your content, you are out of business.

Throughout January, my major blogging topic will be list building.

Create a Persuasive Opt-In

The first step in building a list is to create a persuasive opt-in form or page (also known as a Squeeze Page).

To do that, you need the following elements:

  1. A headline statement that arouses the reader’s curiosity. The headline is the most important part of your opt-in. If the headline is not effective at getting the reader to read the rest of your copy, your entire opt-in page might as well not even exist. Many marketers make the mistake of trying to sell their products, services or newsletter subscription in the headline. Don’t do it. Instead, entice your prospects with a persuasive benefit and arouse their curiosity so that they will continue reading. If your headline “sucks” them into the rest of your copy, you will have ample time to use your persuasion tactics to get their subscription.
  2. Body copy that includes a list of benefits that gives the reader a powerful reason to join your list. Once you have lured your reader into your copy, you begin to sell them on joining your list. Give them strong reasons for joining your list, with a strong emphasis on a bulleted benefit list that catches the eye. Think of your list of benefits like mini-headlines. Every one of them should promise a benefit/result.
  3. A powerful call to action. This is where you specifically tell your prospects precisely what you want them to do. You might think that you already made this clear to the reader and that they would be eager to join your list. Not so. Research has repeatedly verified that telling readers EXACTLY what to do increases your conversion rate.

Now if you are asking “What List?“, then my newest training is for you! List-building has become my favorite business activity! Ever since I started my list in February 2009, I have focused on that activity and THAT is one of the KEYS to my success both online and offline.

Join our Building an Email List 101 course, a virtual program that will help you to build your list, get paid what you are worth and work with wonderful clients.


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Thank you for sharing the information! I am really looking into all of this, this time around with my Broadcast Pink blog. I have had other blogs in the past, but they have not been as… grabbing. And, I am finding that being a participant has also challenged me to amp my blog up this time. I look forward to following you in the future, and learning more. Thanks again!
    Sheila M. recently posted…Marriage Difficulties, and Announcing Year Long SeriesMy Profile

    • You are going great with your blog Shelia!  I admire your courage to expose your life.  I tend to keep my professional life and personal life separate, although my coach is trying to convince me to blend the two.

  2. Good and useful tips!

  3. Interesting tips. Good luck with your lists and all the best for 2014

  4. Rachel – Great advice and so true that we build list in all aspects of our life. Business list building is just another form of a list and important. I look forward to your other post on list building.
    Heather Cameron recently posted…Five Minute Friday: FightMy Profile

  5. Interesting approach Rachel, though it wasn’t what I expected from the headline. Anyway, of course I agree that building a list is important for many reasons, otherwise a blog is basically a hobby. There are so many opinions on the best way to do opt-ins I look forward to reading your thoughts on this subject this month. Thanks!
    Marquita Herald recently posted…Are You Dreaming BIG Enough?My Profile

  6. Kathy Sprinkle

    Rachel, you keep telling me EVERYTHING I know I need to do but have been avoiding. I have not been developing a list and know that this is the key to everything.

    Keep doing what you are doing. I know I need to hear it and in time I also know I will be implementing much of your advice. Thank you so much!
    Kathy Sprinkle recently posted…What If …My Profile

  7. Nick Catricala :

    thanks so much for the reminder in regard to building and maintaining a list.

    As you wrote, No List= No Prospects, No Sales, no Growth.. so true, and as I know, we should always keep it clean and up to date. It was not long ago that I discovered a list that I had for a while… and send a message to it to stay in touch… 80% was not active for a reason or another.. so now is worthless.

    Thanks for your tips and instructions on how to build a list and what is best to do.

    Always great to learn from you.
    Nick Catricala recently posted…Five useful Year-end Tax Saving TipsMy Profile

  8. Rachel,

    Great advice and tips! I have been working on building my list and I just hired a designer to create a new opt-in box to go at the end of each of my posts. I want to see how well this works before I go to a pop up box. I look forward to reading more of your advice on list building.
    Shelley Alexander recently posted…Orange Fennel Salad + Exciting Detox Cleanse Program NewsMy Profile

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