How to Find Ideal Clients in 6 Easy Steps

How to Find Ideal Clients in 6 Easy Steps

If you are struggling to get clients, you may not yet have crystal clear clarity on who your ideal client is. To find ideal clients, you want to make sure that this is actually a viable group for you to focus on. You do not want to spend a lot of time, money and energy focusing on a type of person who either is not looking for the type of service you want to provide or cannot afford to pay you for your services.

HARD TRUTH: Although you may be able to help most anyone, not everyone, not even perhaps some of the people who are accustomed to helping, are those who will make a viable and sustainable client and customer base for your business.

Your ideal clients have to meet the first four criteria below. The last two are very helpful, but not necessary.

  1. They have specific, common issues, problems and needs that are well suited to the services and solutions you provide. This will be easier to create and understand if you are using your life experience as a key aspect of choosing your people. Also, you will better understand what their specific needs and desires are, because you have been there (see #6).
  2. They are looking for solutions. They are ready and willing to seek out and pay for a service professional to help them. Having to educate too much is a drag and trying to convince is even worse. You want the ones who are ready and who are already looking.  
  3. You can reach them easily. You do not want to have a group that is too vague or disparate that you cannot locate them. If you say your focus is on people who are stuck, or want to have greater happiness or well-being, then they are impossible to find because they are everywhere and everyone.  Your job will be much easier if they are identifiable is a specific way and within easy reach. This is a major issue for so many people in the healing arts and coaching fields because you tend to focus on intangible goals. In focusing more specifically on a certain group—who has shared issues—you will be able to find them more easily. And you will come into focus for them.
  4. They need to be able to pay for your services. If you want to help people who cannot pay, then this is your pro-bono or volunteer work–not your business. It is super important to be clear about the difference. However, do not pre-judge people too quickly because most people (in first world countries) can and do find the money for things they really want. Really they do. Still, working with people with greater access to resources and less resistance, is easier for sure.
  5. They want and can use multiple programs, products and services. Ideally, you will want to attract and work with people you can work with for a long time, meeting them at different places along their journey of life. This means you can bring them in one place and you can keep offering services that benefit them over time. It is easier to bring an existing client into the next program than to enroll a new one, because they already know, like and trust you.
  6. You have a similar life experience of some kind. I think this one is most important because it helps create an instant expert status for you. When you are or were one of them and you are able to say: “I have been where you are at, and I now I am here" (on the other side of the transformation), that is powerfully compelling.



About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Hello Rachel,

    Great tips in your blog! I learned the hard way that there are several people you simply cannot help and they are not meant to be entrepreneurs. I used to spend hours a day trying to contact and help these people, but it literally was a waste of time to do. I always received excuses every day and they never did anything to promote their business because they wanted me to do it for them. By selecting your clients based on the criteria you listed, your results are MUCH better and your business can be successful. We have to learn to spend our time very wisely and help the people who want to be helped. Thank you for sharing!
    Kyle Holcomb recently posted…Posting On Purpose For Profit ReviewMy Profile

  2. I am bookmarking this for reference, as we have just started a business and will want to look for clients!

  3. Oh yes, you can not help everyone for sure. That lesson and the one where they have to have money to pay for it are invaluable for entrepreneurs to recognize.
    Penny Rogers recently posted…31 Days of Homeschooling Using Disney Parks : ArchitectureMy Profile

  4. Bulls eye Rachel!

    Without your totally excellent list it will take a whole lot longer to build reliable clientel! You really do have an extremely sound list of proven suggestions.

    All of your suggestions are extremely practical. And by implementing them in various stages, so as not to make implementing the entire process too cumbersome, you should over time, have an extremely workable process!

    Being a successful entrepreneur is challenging enough. Your proven list of suggestions, definitely shortens that succes curve!
    Mark recently posted…How I Accidentally Killed My Best Friend! (A Tragic True Story!)My Profile

  5. Great points, and developing a relationship with with them, and trust is the first step! It is sometimes important to mix some personal with business so potential clients can relate. Again great points and thanks for sharing.
    Miriam Slozberg recently posted…An Overview of Vocal Alchemy with Victoria ChristineMy Profile

  6. Hello Rachel, Great Article! Wow I have learned that by targeting everyone I was actually not really targeting anyone..HUM?? Did that make sense? You do need to build relationships with people, People join YOU not your business..

    Thanks for sharing.. Chery :))
    Chery Schmidt recently posted…How I Developed A Successful Mindset!My Profile

  7. Rachel, You have really provided some fantastic advice in your post! I learned over the years that I cannot help everyone with my services and I now focus in on the ideal clients that need and want to pay for my business services.
    Shelley Alexander recently posted…Gluten-Free Chocolate Pumpkin Pecan BrowniesMy Profile

  8. Theresa Wilkins

    I can definitely relate to several of these areas – Filling a need, being a solution to a problem and finding common ground with my prospective customer. Thankfully in my own business the item I “sell” is something that they already pay for and basically have to use….so my customer is indeed everyone. Therefore “relating” to them and helping them solve their problem of paying more for something they have to pay for is definitely my focus.
    Theresa Wilkins recently posted…Ambit EnergyMy Profile

    • No matter what product you sell or service you deliver, using more targeted marketing gives you a much better return Theresa.

      Take Nike, for example. Just about everyone needs a pair of sneakers; however, Nike knows better than to market to everyone, so they focus on specific targets. On their website, they focus on fitness, sports and winning

  9. Hi Rachel. I’ve often found myself in that no man’s land in between wanting to help everyone, because you never know who will overcome the obstacles and be your next star — and dismissing people who really do have potential despite their current circumstances. You offer the balance needed, and practical tips for finding the right people. Good post!
    Willena Flewelling recently posted…Week 5 – NO OPINIONSMy Profile

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