Create an Memorable Brand Identity

Create an Memorable Brand Identity

One of the keys to success is identifying your extraordinary attributes, values and passions and then developing a unique personal brand strategy.  I say "strategy", but it should come naturally out of who you are.
One of the books that I suggest you read is: "Make a Name for Yourself:  8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success" by Robin Fisher Roffer.  
You have probably realized that this is a journey – a process –  and not an overnight result.  As you take the time to be alone ( perhaps journaling or meditating in order to understand who you are and what your purpose and passion is),  your "identity" will unfold.  Give yourself a little time.  If you need help in this area, Roffer has some great exercises that will help you reveal a direction for you that celebrates the true 'You.'
Roffer says in her book:
Branding gives you the opportunity to become brand new.
So take the time to read her book and get clarity on your personal brand strategy.
I want you to see the difference of what it sounds like to have a personal brand strategy and to not have one when someone asks the popular question: "So what do you do for a living?"
Without:   I am a Business Life Coach
With:  I help women double their income and their time off.
Without:  I am a Time Management Coach
With:  I  empower women to lead more directed lives.
Without:  I am an Internet Content Writer
With:  I am a Digital Storyteller
Without:  I am an Editor
With:  I am a Book Doctor
Do you see the difference?  When you have a brand strategy,  you are clear on the benefits you supply to your target audience.
Let me know how you enjoy the book!
About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Kerris

    In this business personal branding and standing out from the crowd is so important. I will certainly take time to look at the book you reccommend.


  2. I do agree with that philosophy, especailly since many of us throw these "Occupation Titles" around. We need to be specific and original. There is only "One" me. Thank you for sharing this Principle.

  3. Short but sweet post, full of great content as usual Rachel. Now off to Amazon to look for the book!!

  4. Rachel, your examples make it so much clearer for me about understanding your brand as the benefit you are bringing to others versus just the title of what you do.

    Excellent and clear points made and I will hv to check out he book you are suggesting.



  5. I love your examples. I think asnwering the "what do you do" question is one of the top 3 challenges most entrepreneurs have. They either go general or go long – neither of which is effective.

    I have my clients come up with 3 responses they like and test them at networking events – focusing on the reaction they get from each one. By the end of mingling – they always come away with a winner.

    We may like our answer but if it doesn't resonate with our target market – it matters not much.

    Dr. Linette Montae recently posted…Tailor your steps and stop flying by the seat of your pantsMy Profile

  6. Personal  branding in this age of social media and instant news is essential. We need to test and retest ideas on minor scales before embarking on the major ones.

    John recently posted…Accra to Johannesburg Flights – Cheap Flights to AccraMy Profile

Your thoughts?...


CommentLuv badge

This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 3 approved comments. Use your real name and then @ your keywords (maximum of 3)