Basic SEO

Basic SEO

seoWhile Google’s new Penguin and Panda algorithms are not perfect, they seem to have been responsible for major Google internet search result cleanup. Unless the site that you are looking for has dealt with a shady SEO company, you will no longer turn up “garbage” results filled with gibberish or porn/gambling links. Nor will you find page after page of poorly-disguised affiliate blogs built around the keyword you were searching for. 

While this is good news for those looking for quality Google search results, if you happen to be one of those people with affiliate blogs or sites, it may mean bad news for you. 

How can you prevent your affiliate blog from dropping off the map, figuratively speaking?  Simple. Make sure that your blog contains original quality content.  It really is just that simple!

Here is how to write quality content:

  1. Make sure you include unique, original facts not found on any other site (built around your search keyword).
  2. Use offline research resources to uncover unique data (or “clues” on what to search for).
  3. If you use PLR, use it either as a shortcut “foundation” to direct and focus your research, rewrite at least eight percent of the content, run it through a free checker such as Grammarly and give it your unique voice.
  4. Give your blog posts your own, unique voice. Write as you would speak: Use language familiar to your niche members.
  5. Try to avoid using clichés. These can often result in false Google penalties, since Google bots may read clichés as copies of another writer's work.
  6. If you outsource your work, hire a reputable ghostwriter to create original work-for-hire pieces. 

In addition, every page on your website or blog should possess or deal with:

  • A single, specific topic
  • A unique, optimized title that will show up in search results
  • An original meta description for the snippet

The meta description is now the only meta tag you really need.


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. great tips!  I am guest bogging on a new blog and I will refer the other writers here for SEO tips!  Thanks!!

  2. This stuff applies to my niche (despite the fact that I am not an afiliate marketer) simply due to the fact that most people in my niche tend to repeat the same stuff over and over again. Unfortunately, while I have an unique voice, I tend to wander mentally a lot, therefore a single topic per post tends to elude me.

    Morgan Eckstein recently posted…Zombies welcome shutdown (31-HP Day 2)My Profile

    • Hi Morgan,

      Since your mind wanders a lot during your writing, you may want to create a mind map before you start.  This would keep you focused and you will probably discover that you can create several additional posts, or a series.

  3. Tandy Elisala :

    What a terrific post. I am just learning this very important area and learned a few things from your powerful article. Thanks for immediately valuable tips I can use today!

  4. Great post! Thank you for explaining what a quality content should be and what a blog should possess. Very important points!

    • You are welcome Amina, but please keep in mind that this post is extremely basic…it does not even begin to be comprehensive 🙂

  5. Really enjoyed your blog post – well written – and great webpage.   Thank you for these tips!

  6. I know very little about SEO, so thanks! This really helped 🙂

  7. DTaRelle F. Tullis

    Hi Rachel,

    Excellent content as usual. Can you please explain what a meta description is and what meta tags do? I have always been confused about whether to use a lot of tags( like everything I think my people might type in to find me ) or only a few. Do you think it makes a difference.  Thanks 🙂

    DTaRelle F. Tullis recently posted…Why Babies Need To CrawlMy Profile

    • Hi DTaRelle,

      Simply put, a meta description is just that–a description of what your page is about.  I will write a more detailed post on meta descriptions within the next few days so keep an eye out for it.

      Are you using WordPress?  Several of their themes have their own SEO meta tag and additional settings, which is often enough.  For example, I use the Genesis theme on one of my blogs and they recently launched 2.0 with better, optimized code — which is always best for SEO.  Of course, no theme alone is going to give you a gigantic SEO advantage; however, even Google admits that clean, optimized code is always ideal.

  8. One concern I have about using different descriptions and keywords for each post is that your blog may not get known for the more general topics you cover. Rather than just putting a description in that covers a specific sub topic I have recently been adding the main topic too. So for example if it is about Facebook I would add facebook and social networking to the description. In the past I would have added the post to my Social Networking category but I was not sure if that was enough for my blog to get recognized for its main topics?

    Sue Bride recently posted…Linked In Can Be A ChallengeMy Profile


  1. […] have had a few folks ask questions about my previous post on SEO Basics and I promised that I would cover using meta desciptions for SEO in more detail today. First, a […]

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