All Niches Are Not Created Equal

All Niches Are Not Created Equal

Were you aware that not every niche will bring you enough customers or be profitable? 

nicheThat may be disappointing to you if you have spent a lot of time and introspection choosing a niche and putting together your website, only to have it bring you too few customers and too little moolah sustain you. It makes you want to give up, return to the corporate world, or lose faith in your ability to succeed as an entrepreneur. 

Know that it is not YOU–it is your niche.  Your niche should be consciously selected for long term success. The secret to experiencing consistent abundance in your business begins with targeting a profitable niche market.  

Why is this one action so powerful?  Because you are running a business. You share one fundamental trait with every other service business:  Getting clients  consistently requires people to FEEL MOTIVATED to invest in what you are offering. 

If you successfully motivate potential clients to invest in your service, your business will thrive. 

It is not difficult to find, connect with and serve a profitable niche market.

Does your niche meet the following profitability criteria:

  1. Capable of living, growing and developing
  2. Capable of working, functioning
  3. Capable of being independent with a reasonable chance of succeeding 


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. This definitely has me thinking my niche through a bit more.  Good advice (hard to hear – but necessary!)


  1. […] Make sure to avoid broad topics such as ‘public speaking’.  Instead, find a niche within public speaking:  Public Speaking for Introverts, Public Speaking for Geeks, etc. […]

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