6 Ways To Create Flagship Content On Your Blog

6 Ways To Create Flagship Content On Your Blog

This post is especially for you if you are not using your blog as a tool to create stand-out, valuable content that gets you noticed, builds positive word of mouth, grows your audience and builds your list.

If you want to know how you can make your blog a vital resource that people actually want to read and feel compelled to subscribe to, be sure to read this post.

Today I want to give you six specific ways to create Flagship content, and how creating flagship content can attract more attention to your blog.

Let’s get started…

Q: What will distinguish your blog from the others?

A: Flagship content

What Is Flagship Content?

Flagship content is any form of content created on your blog that has the potential to do some very important things. These important things include:

  • Bring new readers and new links incoming to your blog (which is a good thing for Search Engine Optimization).
  • Again — more readers. Flagship content MUST be evergreen so that over time you can continually refer to it even if it is in the deep archives of your blog.
  • Eventually it can bring traffic from search engines (this is IF you conduct proper keyword research and your Flagship content is really that good).
  • You can create a special section or category at your blog so that your Flagship content can easily be accessed and your value clearly demonstrated. Sometimes it can be labeled "Start Here" to ensure that your readers are consuming your best stuff from the time they land on your blog.

This is important to mention again:  Flagship content is NOT dependent on time. This means that in 12 months, your Flagship content is still be relevant.

The result of all of the above is you will be providing your best value on the topic in your niche. This creates authority.

Authority creates exposure. Exposure will create more traffic. More people will visit your blog to read your Flagship content, and if you have an offer that is congruent with your Flagship content, most likely your list will continue to grow.

I suggest that your Flagship content be the first content you create at your blog.

How Do You Create Flagship Content?

There is not just one way for creating Flagship content. But there are certain characteristics and types you can work on right away. This will help you even if you are NOT intending to create Flagship content.

Here are the typical Flagship content types that you can post to your blog:

“How-To” Blog Post

Think about your industry and write an article that teaches how to do something. Be certain to only write how-to articles on topics you genuinely understand how to do and have experience with.


  • How to market a network marketing business on a budget of $125/month.
  • How to choose an appropriate midwife for the birth of your child.
  • How to publish a book without going through the mainstream publishers.
  • How to prepare traditional American holiday dishes.

It should be obvious which how to topics will be popular and relevant to your audience. Make it a point to create your how to posts in story form.

Definition Blog Post

Does your industry have key concepts which might seem like a foreign language to those who are new to your industry? If so, then a definition post is perfect.

If there is a concept that is complicated, produce a definition post that defines the concept, clearly explaining what it means and how it can be implemented along with a glossary of key terms.

What may seem simple and obvious to you usually is not to the newbies. So define things in simple terms and create a resource.

I mentioned a glossary of key terms. If there are a handful of key concepts in your industry, list the key terms and the concepts that go with them. Then provide a one-paragraph definition for each. Doing so makes a great reference post and will often be referred to by others.

Theory or Argument Blog Post

The important thing here is to present some unique thought. Give your opinion on a major issue in your industry that you suspect your readers will take an interest in.

Do not rehash what others have already said, or if you do, really make an effort to put your own spin on things or speak of your unique experience and/or tie it all into your own story.

Make an effort with this post to spark a conversation, maybe even a little controversy.

Free Report, Whitepaper, E-Course, Boot Camp

Okay, so this one is probably the most important AND it is not something I recommend you publicly post on your blog.

Yet, you need to know about this aspect of Flagship content. If you do not, all of your Flagship content creation will be in vain.

Here is why:

You are going to use the Free Report, Whitepaper, E-Course, or Boot Camp for list building. This is key. You must build your list. Leverage your Flagship content to do that. Make this aspect of your Flagship content a focus. Try to give away your best stuff in exchange for your reader's name and email.

Consider how you will present this Free Report, Whitepaper, E-Course, or Boot Camp.

You have a few options:

  • Create a PDF which your readers can download.
  • Type the content into several blog posts and interlink them together. If you are using WordPress for your blogging platform, I know that you can make it so the posts are private and only those with a direct link can find it on your blog.
  • If you cannot decide what the best method for your free resource could be, my suggestion is to offer it in as many modalities as possible. These include PDFs, video, audio, written form on your blog, physical mail pamphlet.

Can you think of more other multi-media?

The important thing with this content is to create a complete all-in-one solution to a common problem.

List Article Blog Content

This is by far one of the most popular Flagship content types.

You have seen these at other blogs – everywhere.

The usual titles are “Top 7 Ways To…” or something like “10 Tips To Improve…”

These will always work well and here is why –

  • Lists are easily digested. Especially those who skim and scan, and most web readers are skimmers and scanners.
  • Articles that are between a 300 – 700 word range with clear bullet-point lists and a compelling headline are good traffic pullers.
  • Lists provide actionable lessons and people love to share lists with other people. Also list blog posts are often linked to by others.
  • Be wary of doing lists of topics well covered by other people or on really simple concepts. As usual, the more “you” included through stories and a unique style, the more attractive your list blog content will be.

Technical Blueprint Blog Content

A technical blueprint is focused on the technical aspects of a problem. It might involve the use of graphs, spreadsheets, images and/or video to demonstrate how to do something.

Key thing to remember here is that it is step-by-step and visually enhanced to communicate exactly how to complete a task.

You can apply the principle to almost any industry that has common tasks which may be complex to understand.


Final Thoughts About Creating Flagship Content for Your Blog

That covers some of the most basic and powerful types of Flagship blog content for you to apply to your blog. If you write an article each week using one of the concepts above, you will have a solid foundation for a successful blog.

All you will need to add to the mix is effective marketing which is another topic altogether. Just remember you must have content if you are going to market in the first place.

Last thing that is important to remember, which I have already stressed a few times throughout this post…be sure your Flagship content is timeless, original to you, solves a problem solving and is applicable to your audience.

Just the act of doing this alone will set you apart. Do it well and you will have created a valuable blog that grows your audience and grows your list.

Have you created Flagship content on your blog?  If so, what type?  If not, what are your thoughts on this type of content?


P.S.  If you do not have a blog and want a fast, done-for-you blogging system setup, CLICK HERE

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Another really great post, Rachel. Thanks for the great tips!

    • Thanks Deb.  I will be happy when I have time to practice what I am preaching here.  My blog is not quite a month old yet and there is so much content to add and organize.  Enjoy your weekend!

  2. Rachel,

    This is a very informative and clear post. I love how you have broken down the information. I love how visually open and refreshing your site is formatted.  I shared this post with my son who is just starting a job in sales and marketing for a local MMA training and fitness center, which is an industry he wants to go into business for himself someday. He shared the link to one of their affiliat WordPress websites and they had no sharing options on the page, with a give away promotion. I explained those basic tools to him and how they could drive more traffic to the site to actually engage and see what they have to offer. Then I saw your post and immediately shared the link with him.

    I have bookmarked this for my own personal reference. I'm not in business for myself yet, but have been blogging since December 2011 and am in a transitional period where I now believe I have value to offer in a way that can do more to help feed my family instead of just feeding my soul. So, information like what you shared does two things A) Validates that I am heading in the right direction and B) gives me tremedously valuable information to use to help shape what comes next.

    Thank you,



  3. I have a category called "Must Read Posts" which is full of my best how-to and throught provocing content. It makes it easy for new readers to get to and those are the posts I link to time and time again from new posts. When I write a new post about Amazon Kindle, most times I'll dig out the related posts from that category and link from my new post. Interlinking content is great for SEO and for your readers because they can get a better understanding of the topic.

  4. Great post, Rachel! I have a lot of this type of content on my blog, but hadn't really thought of it in terms of "flagship content". This opens up all sorts of ideas…thanks for getting me thinking!

  5. Ian Tomlinson :

    Thanks for the great post Rachel.  You have created flagship content on your blog by writing about creating flagship content on your blog!  Very clever 🙂

  6. This is great information, Rachel.  Thank you so much.  And I agree with the above commenter:  your website is pleasant to look at and easy to read.  You're doing very well!  Blessings!

  7. Carlana Charles :

    Really great post, tweeted it out and shared on Facebook. I'm going to keep this at hand each time I can't come up with new ideas for creating evergreen content for my blog.

  8. Thank you for a very informative article, this is very helpful and will take on board what you have shared today.

    Have a great day!

  9. Thank you for a very important and informative article. This is very helpful and I see that individuals will always discover your site if they are destined to connect with your information like today. 

    AnaG recently posted…Guidance of the Week – Stand in your PowerMy Profile

  10. Some good points here Rachel. It reminds me that in short order I need to start organizing my blog posts to get some flagship content up there. Right now I'm just busy filling it with (good) content but the time as come to get focused.

    I needed the reminder 🙂

    – Laurie

  11. Great list of flagship content, Rachel! Another type that I would add to the list is I guess what you'd call "wisdom from": for example, two of the most popular posts on my Trade Show Insights blog have been lessons from Dilbert and Lady Gaga (which neither have direct involvement in exhibit marketing) … and just today I read a blog post that pulled wisdom from Gordon Ramsay for business owners. Not sure if it's the celebrity factor or the curiosity that gets people to click & read these, but they do.

    • Hi Marlys,

      I found and read your Dilbert post regarding trade shows.  I wanted to leave a comment; however, it appears that you closed the post to them.  It reminded of a client I had a few weeks ago who was spending a great portion of her day on social media and never thought about ROI (there was none).  She did not have a strategy that made it worthwhile. 

      • Thanks, Rachel! You're right that with all marketing methods it's important to evaluate what's the potential ROI … or is there one? It's easy to get so excited about the tool (or the hope of instant return) that we neglect to put a strategy in place.

        (And yes, unfortunately my comment plugin does close down the option after a certain length of time to help limit robot comments.)

  12. Thank you so much for this informative blog!  <3 it!

    ~Virginia Orgonista

    Intuitive Love &Empowerment Mentor


  13. Great post with wonderful tips. And it's reassuring to know I am on the right track!  Thank you!

  14. Hi,



    Great content. Love what what you have to say about flagship content. I would also add video blogging, people connect with you when they can put a voice to a face.

    Keep writing great blogs, i will opt in


    Your success is my joy!

    Dr. Lesly



    • Yes, video blogging would have been a great addition (but then I would have to create video blogs myself to walk-my-talk).  Just kidding–my business coach is always watching 🙂

  15. A blog is definitely prime real estate here on the internet, so having valuable content is a must. This was great information. Thanks for sharing.


    Marketing & Mindset Coach for Relationship, Sexuality & Life Coaches


    • Thanks for visiting Jee Jee.  I agree with you that creating valuable content attracts readers to our blogs, along with things such as branding, differentiating, creating info products, etc. 

  16. Rachel, this = AWESOME!  So many great ideas…I'm going to bookmark this and come back to it again and again for ideas…some very unique ones here…also can I just say, that I LOVE the way our names show up in that beautiful, fancy font when we post and that you include Twitter usernames in your commentee info…very inventive.  

    Susan M. Baker
    Escape Hatcher

    Get access to your free video:
    “7 Steps To Making Money Doing What You Love”


  17. This is a great article, so much so that I posted two places and forward it to my Kindle! Thanks for sharing Rachel!

    Tony Dollars recently posted…What does your heart say?My Profile

    • Hi Tony.  So happy to hear that you found value in the post.  Thanks for dropping by my blog.

  18. Wow, what a comprehensive article with great ideas! Thank you for the inspiration.

    Jen Jones recently posted…How To Use Aloe VeraMy Profile


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