5 Major Reasons Every Network Marketer Must Have a Blog

5 Major Reasons Every Network Marketer Must Have a Blog

loveblogThe reason you want to launch your own MLM blog is to attract targeted visitors and to convert those visitors to leads and ultimately into customers and distributors.

That is an obvious reason; however, there is more to it than that.

Another reason is to create more relationships and build a larger warm market.

Yet another reason from the reader’s standpoint:  The purpose of your blog (for the reader) is to be educated and/or entertained and/or informed about your topic because they have an interest. If you engage your visitors with unique, quality content, you are going to be much more likely to get your readers to take some sort of action.

Avoid blatantly posting advertisements without delivering any value. Doing so will repel people rather than attract them.

There are five major reasons why you, as a network marketing professional, must integrate blogging into your online and offline marketing strategy:

REASON 1. Blogs are easy to set up, simple to maintain. There is no easier way to get your message across and create an online presence. Once you start producing content, you are well on your way to branding yourself as a credible solutions provider. Your blog is a business asset.

That is IF you can create content. Not sure about the creating content part, read this post for more help with creating content readers will love.

REASON 2. You can get free traffic to your blog from the Google search engine (and other search engines also). This does not necessarily happen over night. But people will be able to find you better when they search your name. And they WILL search your name. Not only that, but if you are on the social networking sites like Facebook, people can follow you back to your blog.

Blogging is really the easiest way to quickly generate leads and traffic without having to spend any money if you do not want to.

REASON 3. You can use your blog as a powerful hub that can be used synergistically with your social networking profiles at sites such as Facebook, Twitter and YouTube. The way WordPress blogs are structured, especially if you are using a premium blog theme, the Google spiders will crawl and index your content quickly. In other words, Google loves WordPress blogs.

In a nutshell, this just means that you get way more mileage out of your marketing efforts if you are using a blog.

REASON 4. Blogs will give you more credibility and help you build trust. Blogs are looked upon as more attractive than a long sales letter with lots yellow highlighter and advertisements. This means that your visitors will be less likely to have their guards up waiting for you to pounce on them. That is IF you position yourself as a solutions provider and not a blogging billboard.

REASON 5. A blog is interactive. This means you can create relationships in the comments section. A blog is a dynamic platform to publish your content so you can continually keep it fresh. You should. This all adds a social dynamic to your marketing, which allows you to build your own community.

The idea is to give your blog readers a taste of the value you have to offer. At the same time, do not hold anything back. Your blog posts should be so good that your readers would like more. This is when you insert your link inviting that they opt in with their name and email for more information. At that point, you are building your list.

One last thing. Let your personality shine through. The most popular blogs out there have a lot of personality shining through.


P.S.  If you do not have a blog and want a fast, done-for-you blogging system setup, CLICK HERE

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Great post, Rachel! Blogs are a great way to build trust. Readers get to see some of the "real you" and figure out if your way of doing things is a good fit for them.

  2. Gwynne Montgomery :

    Great post, and many excellent points that are good not just for network marketers, but for anyone in any business!

  3. Thank you Rachel. This is great information for Networkers.

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