5 Main Mindset Changes for Entrepreneurs – Part 2

5 Main Mindset Changes for Entrepreneurs – Part 2

In this post I will continue to address the five main mindset changes that I believe entrepreneurs should make. There were actual several mindset changes that I had to change in order to be successful as an entrepreneur, and some of them were very difficult to change because of my deeply embedded mental conditioning. You can read Part 1 here and then pick up at the third mindset change:

Mindset Change 3: It is All Figure-out-able.

I borrowed the word, figure-out-able, from Marie Forleo because I love it.  Whenever you find yourself stuck, just put Google to work for you. Google has a great search engine that helps us discover lots of things. The idea that you want to see come to life or the challenge you have in your business, or that thing you want to create need not stump you. If your Google search is not helping you find finding the information you’re looking for, then tap into your network or community. Be willing to let go of the fear of admitting that you don’t know it all already. Reach out to friends, family and colleagues and say, “I don’t know how to do this. Do you have any resources for me?”

Have you heard of the six degrees of separation? You will discover it is real once you start reaching out for support. Have you read Richard Branson’s amazing book, Richard Branson Business Stripped Bare? He writes,

Success in life never comes from inaction.

As long as you get moving, the universe bends to support you.


Mindset Change 4: The Outcome is Guaranteed.

We are all going to die one day. The big question is, what are you going to do with your time here? What are you going to do with the time you have left? Are you going to give us the complete gift of who you are and what you want to create in your business?

Why is this a mindset shift? Because when it comes to being an entrepreneur–when it comes to stepping into your greatness and taking your creative dreams out into the world–NOW is the time to do it. Many of us get caught up thinking, “Ah, you know what? I want to do that but I’ll do it next year” or “I’ll do it next month” or “When I have more time…” It is wonderfully freeing because, when you get that, you actually start behaving in a way that supports everything you are up.

Guess what? From the moment that you are born, you’re already dying. We just don’t know the when. When you really get that, when you really understand that everyday that you get closer to dying every day, you start operating in your world just a little differently. You start treating things, such as people and projects that you are passionate about, with a bit more urgency.  

Of course, that doesn’t mean that you operate from stress, nor should you become frantic or go into overwhelm. Furthermore, it does not mean that you are so focused on getting ahead that you forget the important things. Quite the contrary. It brings everything into clear focus and gives you this awesome launching pad from which to operate on a real and immediate basis.

Why would you not play full out, not pursue your dreams, and not operate in your life as though everything matters?  Are you going to grow your business or create products and services that make a difference? Will you build your business in such a way that you are providing for your family?  How can you start recognizing that you are not going to be here forever? And can you use that as a catalyst to fully be engaged in everything that you are up to in every moment?  

When it comes to your business, recognize that you are here for a reason so those creative dreams that you have and those gifts that you have to offer are valuable and yours alone.  Don't steal that from the world.  Let us have it. We want that from you. We want all of you—your attention, your creativity, the things that you’re going to express into the world.


Mindset Change #5: Learn the Distinction Between Engagement and Enduring

I would like that as my new mantra because most of us endure our way through our business and life.  No matter what the task is in front of us or what request is made of us–whether a phone call or email comes in, or a friend or a spouse makes a request of our time–many of us have an instant “no” that pops up as though we haven’t orchestrated our businesses to be exactly the way they are. When you do things that you resent doing or you kind of dig your heels in and do them half-hardheartedly–that is called ‘enduring.’

You actually become the victim of your life and you do things from a place of resistance and resentments.  It is like completing a task in your mind but your energy is “I don’t wanna.” Of course, it takes 10 times longer than it should. There’s no satisfaction. It is a total buzz kill and (this is the most important part), shows disrespect to your clients, customers, and anyone who you are dealing with. This is also a surefire method to ensure that you are miserable. Probably a fantastic way to destroy your business.  Lastly, it is also a fabulous technique if you want to kill your relationships.  If you want to be broke, miserable, and alone, definitely endure your way through life.

Engagement, on the other hand, is when you fully take on whatever you are doing in the moment like you came up with the idea in the first place. That is key. This is taking ownership of it.  Even if someone made a request of you, you take it on as though it were your idea and you are going to have a great time doing it. Whether you are creating a new marketing piece, responding to an email or writing a chapter of your book–it does not matter. The secret is to do it through engagement, not through enduring.

Do you have teenagers? When my son was 16 years old, he went through a phrase where he was really resistant to anything that I asked him to do. For example, I would ask him to take the trash out and instead of, “Sure, mom!” and go straight for it, I got, “Ha, fine!” And he’d stomp into the kitchen, knocking the trash over in the process of pulling the bag out, then slam the door behind him. This was his way of demonstrating that he didn't want to be bothered and “Don’t make requests of me”. I recall having conversations with him about this very thing–engaging versus enduring. I said, “You know, when I make a request of you and you do it in that way, it doesn’t feel good and it totally negates the help that you have supposedly provided.”

I'm a lot better at this than I once was because all of this stuff was once invisible to me. It was though I was going through my life and it felt challenging without my knowing why. I had no idea about these concepts or these distinctions. Once you start bringing these ideas into your awareness and you actually take a look at them in your life, you get control and power about how you are creating in your business.  Look for anything in your creation process that you are enduring and cut it out.

How do you cut it out? Look, if you have a hot potato in your hands, you just literally drop it, right? There is not a how-to. You just do it. If you discover when you are creating something  new in your business from this moment forward and you are in enduring mode, stop. Don’t beat yourself up for having gone there.  Just shift into engagement. To endure anything is absolute madness because this is your life. Your options are:

  • complain about it
  • resist it
  • endure it

…and life’s going to suck.  

Or engage, make it your idea and have a good time doing it. Not only will your results be 10 times better, but your life is exponentially better because you are actually there for it. Whether you’re taking out the garbage, writing your book proposal, sending out an email blast, or creating something on paper, engage with it like it really matters and like you’re going to win and I guarantee you will.

Your goals are worth any necessary mindset changes. YOU are worth it.

Remember:  Simple mindset changes change everything. 



P.S.  Of course, there are several other mindset changes for entrepreneurs; however, I'm not writing the book yet 🙂

About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. I love, love, love #5, Rachel! I’ve just been working with this of late, and man, does it make a world of difference! I never realized how much “enduring” I was doing (LOVE that description!). You are SO right–the results are 10 times better! What I do now is to refocus before doing any task. See myself doing it well. And most importantly, enjoying it! Now even the most mundane tasks are more fun. Well, most of them 🙂
    Susan Mary Malone recently posted…The Power of Silence in a Chaotic WorldMy Profile

  2. I can relate to #5, I see this all the time when I observe people organizing their lives.

  3. If you gotta do, you may as well enjoy the process and do as good of a job as possible. It is all a choice right?

  4. Engage vs endure. Fabulous distinction & I love your examples. There are times we are in enduring mode & don’t recognize it, but if we are complaining as you said, or racing thru it, or doing a crappy job with it- those are signals of enduring. The timing of this mindset shift is perfect for me. Reviewing strategies & I’ve been resistant to some changes. I see if I enter them in enduring mode it will not be successful or effective. I must embrace the changes & participate fully. Thanks for my wake up call.

  5. I love your point #3 – my own personal motto is “Every obstacle is a doorway” which is a related idea – we can always move forward, there is always a way forward. Lovely points!

  6. Great points once again Rachel. The last one, in particular, is important because we shouldn’t spend time doing things we resent. It’s not always practical do stop doing them and that’s when switching your mind to engagement become so important. If we feel we can’t change things then we should change the way we think about them.
    Tamuria recently posted…HOW TO MAKE A MAGICAL MOON MOBILEMy Profile

  7. Rachel,
    Good article and agree that life will work out if you take action and timing is also an important factor. I am learning that sometimes going with the flow is better than perfect timing in this industry. Mindset is definitely a way to increase your business plans and reach the goals that you feel are important.

    Lori English

  8. Seems that #5 is a hot button. Enduring is almost a subconscious approach to life. We tend to frame our history as all the things we endured. It then becomes a badge of honor for what we’ve endured. The reframing as engagement makes it much more thought provoking. I can ask not what do I want to endure, but how do I want to engage? Thanks Rachel for shifting my perspective.
    Joyce Hansen recently posted…7 ways your business brain responds to infoMy Profile

  9. I’d guess that many of us are at times “unconsciously” doing things from enduring mode, Rachel. Especially, like the example of your son, the things we don’t necessarily want to do. Flipping the switch does take practice, as so often we may not recognize we are operating from that place. The key I’ve learned, is to be able to step back and objectively observe ourselves and our behavior and even how we are feeling. Once in that place of objectivity, we can choose to engage from a very different place. And yes, the results and the way we feel, are very, very different.
    Beverley Golden recently posted…Rediscovering Our Humanity Through NatureMy Profile

  10. These tips are all right on Rachel! Thank you! I love how you said “Simple mindset changes, changes everything” Simple is always good, sometimes not so obvious 🙂 Always working on my mindset daily, and these will help 🙂 Thanks for sharing!

  11. Mindset 5 is correct,
    This is my first time visiting your website, but I found a lot of interesting information. Thanks for this amazing post.

  12. Rachel, great mindset changes! It does a make a difference in how you look at your business and your relationships as well as how you act in them. I appreciate the time you’ve taken on these two posts. ~Adrienne
    Adrienne recently posted…New Blog HeaderMy Profile

  13. I truly enjoying my health coaching business right now. I was enduring for a while, when I was studying and had some family deaths, but now I am engaged and having a blast. Yes, what a difference it makes.

  14. Rachel – boy that idea of engagement vs. enduring is really worth thinking about. As I get closer and closer to retirement, I know that I owe it to my patients to stay fully engaged. Anything less would be malpractice. But it would be so easy to slip into a sort of complacency state … just getting along. You’ve given me good food for thought, because I simply can’t let that happen.

    • The most recent studies show that over 80 percent of people are not happy with their work and that is the reason complacency is abundant. But, from your posts, I don’t get that is true for you Joan. I see you remaining fully engaged 🙂

  15. This is really solid and extremely practical advice Rachel!

    I found myself constantly nodding my head in agreement, as I was reading your
    excellent post.

    It’s amazing, how enthusiastic we can get, when it comes to investing our
    extremely limited time in, let’s just say, not so important or pressing matters!

    Such as,mindlessly cruising Facebook for 20 to 25 hours per week!Or more!LOL!
    Your points are extremely well taken and thanks for sharing them!
    Mark recently posted…Entrepreneur Whenever You’re Emotionally Exhausted Please Consider This!My Profile

  16. Not writing the book yet? Are you keeping your gift from the world? 🙂 Sorry — couldn’t resist! I am curious about what your son said when you confronted him about his approach to chores negating the help he supposedly was giving. Did he care at all about that?

    • I’m not writing THAT book yet Jackie; however, I am currently working on one.

      Yes, my son cares deeply about not disappointing me but he was unconscious of his ‘enduring’ behavior 🙂

  17. Oh the obligation of enduring things. It seems like it’s bred into us sometimes – that we must suffer through something. How freeing to do the opposite!

  18. I thought this was a great article that you wrote. I was encouraged by your work. Mindset is how and what you believe and how it can help you succeed.

    Thank You,
    Lori English

  19. Thank you Lori.

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