5 Main Mindset Changes for Entrepreneurs – Part 1

5 Main Mindset Changes for Entrepreneurs – Part 1

In this post I will address the five main mindset changes that I believe entrepreneurs should make. Our ideas, passions, and creative dreams are here for a reason. Our main purpose on the planet is to create and to be of service.

Mindset Change 1: Stop Indulging In Petty Thoughts

Train yourself to be bold and be of service. We all should give up the indulgence in our thoughts that say:

  • I’m not good enough.
  • Who am I to do this?
  • What if no one likes me?  
  • What if no one buys my book or signs up for my program?
  • What if it doesn’t work?

These are all whiny, crappy little thoughts that have absolutely no basis in reality. Remember, you have a mind but you are not your mind and you are also not those petty little, whiny thoughts that you have in your mind.

No matter what that crap talker is saying up in your brain, it has no relevance on reality.  I am training myself to hear my crap talker, then saying “Yeah, thanks for sharing” and then get back into what I’m up to because it’s making all the difference in my world .  I know that many of you have those thoughts, regardless of whether you’ve been in business for years or you’re just starting out.  

If you’re transitioning into a new part of your business, I am sure you’re having considerations such as, “Uh-oh, what if this doesn’t work? What if no one likes it?” Listening to those very thoughts is like putting your foot on the brake of your life and then weeks, months and years go by without results (well, none that you'd want).  Whatever you’re working on right now, whatever you’re dreaming up, whatever idea or business that you want to see grow or come into reality, you have to be willing to set aside those thoughts, to not give them any credence, to not believe them and simply get yourself into action.

I want to share an inspiring story that was in the news years ago.  It is about an incredible eight-year-old who demonstrates that if she could do it, you can do it also. The title of the article is “Girl Scout’s Cookie-Selling Scheme Crumbles”:


The interesting thing was she was invited to talk with Matt Lauer on “The Today Show” where she said that she and her friends were looking through magazines that had Girl Scout camps and thought that it would be really fun. She knew that selling 12,000 boxes would be enough to send her troop to summer camp.  Wild tried selling cookies the old-fashioned way, hitting neighborhoods and businesses. But then she approached her dad and asked, ‘Why can’t we use what you do at work?’. So her dad, Bryan, obliged by helping his daughter put a decidedly modern twist on the nearly 100-year-old tradition of Girl Scout entrepreneurship.” She moved over 700 units at $3.50 each before disapproving parents complained. That is whooping $2,450 in cookie sales by an eight-year-old who was being innovative and put a video online.

What really struck me was that this eight-year-old said, “Why not? I have this idea. I want to take all my friends to Girl Scout summer camp.” She had a huge “why”. This young girl is a budding entrepreneur. If an eight-year-old can bypass her thoughts about, “Well, what if it doesn’t work?” and just go and do it, you can too. Use Wild as a little inspiration as I’m doing to just say, “You know what? We’re going to do this.”


Mindset Change 2: Turn Pro

Turning pro is really about giving up being an amateur/hobbyist and giving yourself permission to be fully professional at everything you’re doing–including your business but not limited to it. From the moment you wake up, until the moment you go to bed, be professional no matter where you find yourself. That doesn’t mean you have to be stiff or serious. Just handle things with excellence and presence.  

The following is an excerpt from an amazing book, The War of Art, by Steven Pressfield.  If you don’t have this book, I highly recommend getting it. Talking about “A Professional Acts in the Face of Fear”, Steven writes:

The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He  knows there is no such thing as a fearless warrior or a dread-free artist.  What Henry Fonda does, after puking into the toilet in his dressing room, is to clean up and march out on stage. He’s still terrified but he forces himself forward in spite of his terror. He knows that once he gets out into the action, his fear will recede and he’ll be okay.

This whole idea of turning pro is brilliant. When I first started my business, I remember treating it like it was a hobby. I’ve always done a pretty good job but. in many respects, I wasn’t operating like a pro. Take a look at your business. What else can you do to start operating like this is who you are? This is what you do? If you’re working on a book for example, can you just start saying, “I’m writing a book”? “I’m writing a children’s book”? When people ask you what you do, can you represent yourself like that?

For some people, it’s a matter of just getting business cards made up. I’m shocked because I have private clients and people that I meet and when they tell me about what they’re up to or they’re just starting a business and I ask “Oh, do you have a web site?” They respond, “Oh, no.” And, “Oh, do you have some business cards?” is met with “Oh, no.” It is as though they are treating their new business like a hobby. I asked one of my clients, “What email address are you using?” And she was using a Gmail email address. I asked, “Wouldn’t it be better for you if you left the Gmail email address and just booked your own domain name which will be something like yourfirstname@yourfirstandlastname.com?”

How can you start interacting with every moment of your business and every moment of your day like you are a professional? You start operating like you’re a professional no matter where you are, I guarantee, no matter what you want to create in your business or what you want to create next in your business, it is going to be seamless. How you do one thing is how you do everything.

Steven Pressfield was talking about in the book about Henry Fonda, the actor. We all have these ideas that professional people like don’t get scared. That they’re not nervous before they do something or that the idea of this professional actor right before he goes on stage, throwing up in the garbage can, is crazy. But he is a professional. He does what he has to do. He has nervousness and he goes on and he carries out his performance.

Take a look in your own life. If you have a project that has yet to come to completion, are you operating like an amateur? Are you treating it like it doesn’t really matter?  One of the other things that Steven Pressfield talks about in his book is if you currently have a job or if you have ever had a job, it’s like there’s no choice. You wake up and you go. Unless you want to get fired really fast, you show up and you do what has to be done.

Oftentimes, with our creative or entrepreneurial dreams, we let the fear take over and we get sidetracked and we don’t treat our lives  or our ideas as though they matter.

Some may be thinking, “Yeah, but the whole point of being an entrepreneur is freedom and I can do things whenever I want.” Absolutely, being a professional does not mean you are a hard core professional in that you do not have fun. It is not about having this rigid 9 to 5 schedule. That’s not what I am talking about. I am talking about stepping into the possibility of treating your business and your life as though everything matters–like you are a professional.

If you’re just starting your business, some key places to look are:

  • your website
  • your web site presence
  • how you present yourself
  • how you talk about yourself
  • the amount of time and energy that you’re giving to your creative and entrepreneurial endeavors


I will move on to Mindset Change 3 in my next post…



About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Great thoughts, for me most important thing as entrepreneur is to Love your business, but be objective. As an employee, you can go on doing something you dislike just for the salary. As an entrepreneur, you will need to love your business because of the effort and long hours required.

    • Yes, brilliant entrepreneurs are deeply connected to their “why.” There are so many obstacles, unknowns and setbacks along the path of building your business. Without a compelling reason, it’s easy to be blown off course and you may be tempted to pack it all in

  2. I LOVE this, Rachel! We all really do have that nasty editor in our heads, telling us we’re not good enough, what we’re producing is crap, etc., etc. And I love what you said–listening to it is like “putting one foot on the brake of your life.” Perfectly said!
    I work with writers every day, and I hear some version of that critic, pretty much every day. And I coach them to stop, look that demon in the eye, and say, “Yep, you might be right about that. But right now, I have a paragraph/scene/chapter to write. Quells that little beast every time.
    Great post!
    Susan Mary Malone recently posted…Should You Really Do What You Love?My Profile

  3. Both these mindsets were ones I had to address. I did start creating jewelry as a hobby & it took some time for me to recognize the difference. The main difference is not outward signs like a business card or professional presentations. It was with my thoughts that limited some actions. I started looking at every piece of promo and made sure it was sharp. We even changed our name from one that sounded like a hobby (BeadZbyRoZ) to one that truly represented both partners and our designs. I look forward to future mindsets.

  4. Great post. I loved that she had a goal. For me, if I have a goal, it is so much easier to achieve it. But, it needs to be the right goal, not too big or too general. Thanks for sharing. I’m looking forward to the next post. =)

  5. What an inspirational post, Rachel. I’m really looking forward to part two. That nasty little voice truly is a life stopper and I have let it keep my foot on the brake of my life for years. This is just what I needed to read right now because I’m starting a big project that keeps getting pushed to the backburner because I’m treating it more like a hobby than giving it the professional respect it deserves. I’m writing a book.
    Tamuria recently posted…EASY FATHER’S DAY CRAFTS TO MAKEMy Profile

  6. I have been working on my crap talker in a serious way lately. That lady, she is not a good one to have around. Personally, when I hear the crap I now say 5 positive things in response.

  7. Rachel,
    I loved the article and got so much from how you articlated the way to turn pro. It takes a lot of hard work, but showing that you are a professsional in the way you act, indulge, and deal with other people reflects on you. Thank you it was a very inspiring article and love the themr of your page.

    Lori English

  8. Those are super tips Rachel and #1 makes a huge difference… if we can’t believe in ourselves, then we can’t sell it… ya know?
    Kristen Wilson recently posted…Search Engine Friendly versus Search Engine OptimizedMy Profile

  9. I appreciate your good sense approach to upping our entrepreneurial game. And I like your definition: “It doesn’t have to be stiff or serious. Just handle things with excellence and presence.” Go, team pro!

  10. As someone who adores Steven Pressfield, I totally resonate with the message you share in this post, Rachel. Yes, we all have those insistent, persistent voices in our head that we’ve come to somehow believe. The key is to be able to step back and objectively look at ‘those thoughts’ and then to thank them and let them go. As Pressfield so brilliantly writes about in all his non-fiction books, we all have resistance. Instead of letting it be the enemy, we can use it as a springboard to move through it to greater heights. It can be a great motivator if you allow it to be.
    Beverley Golden recently posted…Rediscovering Our Humanity Through NatureMy Profile

    • I, too, adore Steven Pressfield Beverley. I’ve spent a lot of time looking at my own resistances and discovered that spending too much time in activities that I don’t enjoy makes me less passionate about my business. But, since we all must do things we don’t want to do in order to achieve success, I am learning to work effectively with that resistance to balance the “ugh factor” tasks with activities that fuel me.

  11. Thanks I already commented but was having an issue. I was justmaking sure that you were aware thatI said loved your site and Professional attitude you demonstrated. I love the article and thanks for the tips.

    Lori English
    Lori English recently posted…The Path To Authentic HappinessMy Profile

  12. Awesome tips Rachel! Belief in oneself is the most important ๐Ÿ™‚ If you do not believe in you, then how do you expect others too?

  13. Rachel, both your mindset points are excellent. It’s funny how our thought get stuck with all the reasons something won’t work. At some point “turning pro” is a reality to be faced if you really want a business that generates income. It definitely all comes down to mindset. Looking forward points 3, 4, and 5.
    Joyce Hansen recently posted…5 Things Entrepreneurs Can Learn from Simone BilesMy Profile

  14. Thank you for the article. I have read it in one breath! And what do you plan to tell in the second part of the article, if not secret ๐Ÿ™‚

  15. Oh my, Rachel! #2 is what I feel the world needs more of! People need to understand that this is business and they should be a class act no matter where they are or what they are doing in public. That includes on social media!

    I actually had a much younger woman, late 20’s, in my real estate office. She was a very skilled Admin. She decided to get her real estate license. After she got it, I went to visit her Facebook Profile Page. Her cover, (I’m not joking!) actually said, “Some mornings I want to just punch myself in the face!” At first, I really laughed, but then, I was rather shocked! Needless to say, she went back to being an admin and didn’t continue being an agent.

    I also feel that part of being a pro is putting your customers first and giving A+ customer service. That’s crucial to success!

    Oh, that voice in my head? She left a long time ago. She gave up on me, lol!

    Loved this post!
    Deborah A. Ten Brink recently posted…Friends, Daydreams & MusingsMy Profile

  16. Hi Rachel

    This post is so inspiring and the message is clear that there are certain mindsets which we need to change. I do agree that we should believe in ourselves and I agree that overcoming fear isn’t that easy but to overcome it is to take action. Thanks for sharing. Take Care

  17. Rachel, wow so many good tips for new and current business owners! Some of the points you mentioned I have explained to my clients. Having a business card is a BIG one! It is difficult to explain why a business owner is not being found online when there is no business website or any social media platforms! Sigh… Thank you for the reminders! ~Adrienne
    Adrienne recently posted…New Blog HeaderMy Profile

  18. Very well said Rachel!

    I totally resonate with the idea of going pro!And I can’t wait to read the full
    story of the ambitious 8 year old! Sounds like she can teach the adults a thing or two
    about just getting after things, and to stop making excuses!LOL!

    And I really like your passage,” how you do one thing, is how you do everything!” Isn’t that
    the truth!Another excellent and extremely inspiring post Rachel!Thanks!
    Mark recently posted…Three Profitable Reasons Cash Strapped Small Business Owners Definitely Need Proven Systems!Part TwoMy Profile

  19. This is my frist time on your blog…and I absolutely adore it… All your posts are simply awesome…I have been super bzi lately but I took the time out to tell you…that you are awesome… keep up the good work =)
    Andy James recently posted…10 Inspiring Things you need to remind yourself everyday.My Profile

  20. Hi Rachel,

    Really enjoyed this post. I had the same thoughts when I decided it was my time to start my business up again. What if no one likes me, what if it doesn’t work out. But I just persevered and so far so good. I am treating it a little bit like hobby at the moment but that is just because I don’t want to put any pressure on my self to make a sale etc. I want to enjoy the first 3 months and then I’ll move it up a notch. But that’s just me being strategic.

    Need to get my business cards on order ๐Ÿ™‚

    Beth Hewitt recently posted…Time Management and BloggersMy Profile

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