4 Simple Steps to Optimize Your Blog Images

4 Simple Steps to Optimize Your Blog Images

Are you optimizing the images on your blog?  .
Visually, an image that is not optimized and an image that is optimized look exactly alike on the surface.  If you  look at the HTML behind the images, you will find that they look drastically different.

Optimate Your Images with the following four steps:

1. Make sure your blog images are low-resolution and sized appropriately for web use.  

Large images will cause your page speed to slow down.  Page speed plays a role in how the search engines view your blog.  Visitors to your site will not be happy waiting for an image to load.

2. Use descriptive names for your blog images.  

Do not use generic names or  the names your digital camera assigns by default.   Search engines are unable to "see" images; however,  they can "read" your HTML–they will scan the image name. Include keywords in the image name as appropriate.
Examples of Poor Image Names (Unhelpful to search engines)::
Examples of Good Image Names (Helpful to search engines):

3. Always Define "Alternate Text" Or Alt Text For All Blog Images

Alternate Text or Alt Text is text that appears if the image does not. Alternate Text is also used by screen readers for users who may not be able to see the images. A common place you see Alternate Text is in email newsletters. When the images do not load, the alternate text appears instead (alternately).
In almost all cases, your visitors will never see the Alt Text you define for an image; however,  search will  read/scan the Alternate Text. Include keywords in the Alt Text as appropriate.

4. Always Add a Title For Each Blog Image

In addition to adding Alternate Text to your image, you can also give it a title. Unlike Alt Text, your site visitors will see the title you assign to an image. The title appears as the "tool tip" text that appears when you hover over an image.  As I mentioned above, search engines can "read" your HTML and will read/scan the Title Text. Include keywords in the Title Text as appropriate.
Adding one image to a page or blog post provides you with  three additional opportunities to optimize that page or post.

To wrap it up all:

  1. Give each image a descriptive, keyword-rich name
  2. Give each image descriptive, keyword-rich Alternate Text
  3. Give each image a descriptive, keyword-rich title
  4. The image name, Alt text, and Title can be the same


About Online Biz Boomer Babe

Rachel Lavern is a Certified Business Coach and founder of My Booming Online Business--a blog for middle-age, global, uptown women. She is on a mission to transform entrepreneurs' finances by teaching the action set, mindset and skill set needed to get launched + make money.


  1. Great info here, Rachel!  I know I am guilty of side-stepping this process sometimes just from a time point of view, or because I create my posts in Word and then "Publish" them, which by-passes the media up-load step.  Sounds like a good late-night project for me right now!  Thank you.

    Agnes Knowles recently posted…Are You Perfectly Imperfect?My Profile

    • I am also guilty of skipping this step for the same reasons Agnes.  I don't always do what I know to do πŸ™

  2. Hi Rachel,

    Thank you for the reminder. Since I usually outsource this part – I always forget two of those steps.

    Here are my questions:

    1. What size or px is considered "low" resolution"?

    2. Is there a simple way to change the resolution of existing pics on my website without opening them one at a time?

    Thank you.


    Dr. Linette Montae recently posted…Tool for Success: Securely Storing PasswordsMy Profile

    • Hi Linette,

      FotoSizer is a free, easy to use Windows application that shoud meet your needs.  Also check out the WP plugin, Smush.it…I have in on one of my blogs; however, have not personally used it.

      Sorry, I do not know the answer to your first question.  Anybody?

  3. Hi Linette, this is great information.  I have always had trouble with my images as in they are not clickable.  I follow the instructions but still cannot click on them, but will have to try what you mention above.  Thanks for sharing.

  4. Sorry Rachel, I was reading Linette's comments and put her name in error on the comment !!

  5. I have been adding keywords in the picture titles, but not the alt text, I will have to look at doing that too! Great information Rachel, really helpful.

    • Hi Helen,

      Just wanted to mention that in ALT Text, a keyword phrase can be used if appropriate; however, but under no circumstances should you stuff the ALT tag with keywords. It should be kept it to a simple description.

      For example, let's say you sell skin care products and have images of items throughout your site. A relevant and simple ALT tag would read: "Image of anti-aging eye cream or sunspot fading cream image." 

      It's can be time consuming and I do not do it consistently.

  6. Great tips! I really saw increased traffic from my site since I started putting keywords behind my photo images. Do not underestimate that simple tip – make it easy for new clients to find you!

    Amethyst recently posted…How Going Blonde Nearly Killed MeMy Profile

    • Hi Amethyst,

      Some bloggers overdo it and it becomes spammy. Although ALT text may or may not be counted for relevancy; search engines may utilize it when evaluating sites for possible "spamdexing."

  7. It's funny, been researching this very issue this week, and had that exact question- if it was okay to use the same keyword phrase for all three. Is that recommended? Or is there a point in changing it? Does Google care? So informative, thank you! I too want to know about optimium size, too….

    Dreyana recently posted…Self Love- Are You Sure You Have It?My Profile

    • Hi Dreyana,

      We do need to be careful not to overoptimize and not repeat the keyword phrase too often.  Our posts should be written in a very natural way.  It is very important to use variations of your targeted phrase in your meta titles and copy so that Google does not slap you for overoptimizing.

  8. I'm mainly doing all those, but the titles I'm not doing well.  Thanks for the reminders.  I'll try even harder now!

  9. Rachelle

    Hi Rachel,

    You give some excellent tips here and I will be following them from now on.  I am very glad I read this post!

    Rachelle recently posted…What to do When Things Seem HopelessMy Profile

  10. Great info.

    I got in the habit of doing the right thing, but didnt know it was that involved.

    Good to kno that there are great reasons. 

    Thanks for informing me. 

    • It is great that you are already optimizing your images Yvonne and suspect that your efforts are paying off.

  11. Great information Rachel and I will be sure to refer back here for it as I am not sure what I have been doing with my pics lol

    Yikes, thank you for posting this πŸ™‚


  12. Keri Kight

    These are great tips Rachel.  I love WordPress because it allows me to enter all of this information without using html coding, which saves me time.  A few months ago, I started naming my images in a way that described the picture, because it really does matter.  Thanks for sharing. πŸ™‚

    Keri Kight recently posted…Indecisive? Write Down What You Don’t WantMy Profile

    • That is wonderful Keri.  I need to be more consistent naming mine especially since I no better.

  13. I rarely do the ALT text and 3/4 of the time have a title for the photo.  I had no idea I should do this, so now I will!  Thank you for the post, it is very helpful.  I should probably go back to my older posts and fix the images. 

    Rochelle recently posted…Get Rid of Blogger’s Block Once and For AllMy Profile

    • I also need to to edit a lot of old posts for optimization Rochelle.  Now that I have publicy said that, I need to outsource it.,

  14. Thats a great idea.. I will use these tips for my net blog entry.

    William O’Toole recently posted…Why do you feel so crap?My Profile

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